Five reasons why your online business needs mail api

online business needs

When it comes to managing a business online, emails form the building block of communication between the company and consumers. Email is not only used as a marketing strategy but also helps in customer engagement, providing timely updates, and managing a digital community. Businesses all over the world send out hundreds of thousands of messages via email to their customers. However, sending such massive numbers of emails every day successfully demands time, effort, and monitoring. A lot of companies have to dedicate an entire team of professionals to manage and monitor their email activity, which adds to the cost. To save themselves from such troubles, companies have started to resort to mail api to manage their email activities.

What Exactly Is Email API? Why Should Businesses Use It?

The API in email API stands for Application Programming Interface. Its primary function is to enable multiple applications to access all the email-related functions, including sending transactional messages, creating personalized messages, and tracking email performance via built-in analytics tools. Today, most applications work on SMPT, or Simple Mail Transfer Protocol, to support email marketing, sending transactional emails, etc. Email API is a newly introduced concept that focuses on simplifying operating, managing, sending, and receiving emails for small-scale and large-scale businesses.

Let’s understand the Email Application Programming Interface with the help of a simple example. Consider an email API as a hotel receptionist. When you have a large hotel providing different accommodation options to people, it is impossible to manage and coordinate accommodating needs for a single person. You have multiple rooms with different levels of amenities and staff to ensure cleanliness in all the rooms. To make the accommodation process seamless, there are hotel receptionists who manage check-ins and check-outs regularly. It is because of the receptionists a hotel determines whether it can allocate more rooms or not. An email API works in a similar fashion. It acts as a messenger (receptionist) that regulates all the check-in and check-outs activity and allocates rooms to the guests.

Benefits Of Using AnApplication Programming Interface For Emails

1. Builds Healthy One-on-one Relationships With Customers

A lot of businesses fail to recognize the true meaning of marketing. Advertising your products and services is not marketing, it is a part of marketing. Marketing refers to identifying the right audience to introduce your products and services. Most companies rely on one-on-one marketing techniques, wherein a salesman communicates directly with a potential buyer. Consumers prefer one-on-one interactions because it makes them feel important. Sending the same template to hundreds of thousands of people is the easiest way to land in the junk folder.

Email API allows you to create personalized messages for your consumers, which strengthens your customer relationships. Not only that, API can segment the large list of customers’ contact according to their preferences, which helps deliver targeted messages efficiently.

2. Drives More Traffic To Your Website

Another advantage of using an email API is the increased traffic on your website. By sending regular updates on certain products via email, you can have more clicks on your website. But before sending any promotional email, make sure it aligns with the customer’s preferences. Any message, information, or link irrelevant to the customer’s preferences will make its way to the spam folder. So, don’t expect your traffic to sore after sending a few emails with links and attractive headings.

The first thing you have to get your customers to do is open your email, which can only happen if you have a subject line that’s catchy and relevant to the customer’s likes and dislikes. Email API also enables you to analyze your email performance using its built-in analytics tool. It informs you about the number of emails that have been opened, emails that landed in the junk folder, emails that raised website clicks, etc.

3. Eliminates Communication Gap

This point is kind of in association with the first mentionedadvantage of using an email API because it bridges any communication gap between the company and its consumers. Informing customers about your recent activities, ideas, and goals is crucial for a business to stay relevant.By sending regular updates to your customers, you can ensure that there is zero communication gap from your brand’s side. Providing quick replies to customers’ queries and resolving their doubts within minutesis essential for the growth of your business, and API helps you manage such tasks efficiently.

4. Affordable And Easy To Use

Contrary to popular belief, using an email API does not demand a lot of technical assiduousness. With so many options of email APIs available on the internet, you can choose the one that aligns with your company’s goals, ideas, and budget. You can create personalized responses for your customers using multiple templates at an affordable price. It might seem complicated at first, but email integration to other web applications using an API get easier once you get the hang of it.

5. Saves Time And Money

Lastly, using an email Application Programming Interface can help companies save a ton of money. An email API ensures your campaigns reach out to the target audience, thus saving time and money. It also helps in saving money by deleting redundant and inactive email addresses. A lot of marketing costs go into sending bulk emails, so businesses can ensure that their campaign is reaching the right audience or not by analyzing their email performance data. By getting early notification about the email performance, you can stop any more wastage of money by putting the campaign on halt.


Overall, email API is a new take on all email-related campaigns. It makes sending transactional emails, creating personalized messages, eliminating inactive email addresses from the contact list, increasing email deliverability rate, and updating customers.

MSG91 is the one-stop destination for all your transactional email solutions. It provides seamless automated email services at an affordable cost. In this era of technology, businesses need to step up their communication game to maintain their relevance in the market, and integrating email API is the most efficient way to increase customer satisfaction.

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